You know when you dream about the perfect shop that could literally be your dream closet? Where every item is something you would wear and every corner is full of so many goodies that your arms are overflowing when you finally make your way to the register? Well, my dreams came true when I finally visited Runway Boutique L.A. last month!
I have been following the shop on IG for a few years and finally got to experience it in real life and it is such a treasure I had to share it with you. Owner, Fatima Dodson has curated a truly eclectic shop full of vintage, contemporary and unique handmade items. There are amazing pieces everywhere you look and while her regular prices are very reasonable there are also fun sale racks and trunks to browse through.
I made out like a bandit on my first visit to the shop and I can’t wait to go back! If you are in Los Angeles and looking for one of kind gifts or that unique piece to add to your wardrobe, look no further and if you are ever visiting Los Angeles, do yourself a favor and make a stop at this wonderland. You can thank me later.
I asked Fatima to share a bit more about the shop and you can read our conversation below.
Q. What inspired you to open Runway Boutique L.A.?
A. My mom was a designer and artist and growing up she made my clothes. I have always loved fashion especially unique items. I started out styling my friends and then worked doing styling and costumes in the film industry. I love mixing vintage and contemporary fashion and I wanted to share that with more people so I opened my shop.
A. We sell vintage, new, contemporary and handmade. Combining these creates a unique style. I don’t think one should wear vintage head to toe, but rather mix items that enhance one another. I provide workshops at the shop on how to mix and match, to show people how to incorporate items into their wardrobe. We help people find something new, something different. The store is merchandised as a treasure hunt, with various items mixed together to inspire you.
A. First, wear something you are comfortable in, that identifies with your style and colors you like. Its very important to mix and accessorize a vintage piece something modern so you don’t look like you stepped out of another era.
A. We get new items daily. Our turn over is fast. We sell on Instagram and online, as well as in the shop so items move fast. We have clients that come in a few times a week and there is always something new.
A. I would start with organizing your closet. Color coordinating helps you see what you have a lot of, what you gravitate towards, what accessories you have and what you don’t wear any longer. Often times we forget we have some amazing pieces that are lost in our closet. If you are looking to experiment and change up your wardrobe I suggest finding inspiration from images that you would like to try and save them. With this lookbook you can start to incorporate items into your existing wardrobe. Don’t copy the looks, just pull inspiration from them and make them your own.