Shop Stop – Runway Boutique L.A.

You know when you dream about the perfect shop that could literally be your dream closet? Where every item is something you would wear and every corner is full of so many goodies that your arms are overflowing when you finally make your way to the register? Well, my dreams came true when I finally visited Runway Boutique L.A. last month!

I have been following the shop on IG for a few years and finally got to experience it in real life and it is such a treasure I had to share it with you.  Owner, Fatima Dodson has curated a truly eclectic shop full of vintage, contemporary and unique handmade items.  There are amazing pieces everywhere you look and while her regular prices are very reasonable there are also fun sale racks and trunks to browse through.

I made out like a bandit on my first visit to the shop and I can’t wait to go back!  If you are in Los Angeles and looking for one of kind gifts or that unique piece to add to your wardrobe, look no further and if you are ever visiting Los Angeles, do yourself a favor and make a stop at this wonderland. You can thank me later.

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I asked Fatima to share a bit more about the shop and you can read our conversation below.

Q. What inspired you to open Runway Boutique L.A.?

A. My mom was a designer and artist and growing up she made my clothes. I have always loved fashion especially unique items. I started out styling my friends and then worked doing styling and costumes in the film industry.  I love mixing vintage and contemporary fashion and I wanted to share that with more people so I opened my shop.

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Q. You have a literal runway in the middle of the shop. Do you have fashion shows?
A.  Yes, it’s a functioning runway. A couple times a year we have fashion shows. I love stories so there is usually a theme behind them. It’s also been a place for up and coming designers to showcase their work.
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Q. You have such a beautifully curated selection of items with such variety.  How do you decide what makes it into the shop?
A. I always look at fabrication, material, structure and how a garment is made as well selecting items with color and print. We are known for having lots of prints and colors.  Californians are laid back and classic in how they dress and I wanted to encourage them to incorporate prints and colors into their wardrobe so the store is full of that.
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Q. Do you sell only vintage or new items as well?

A. We sell vintage, new, contemporary and handmade. Combining these creates a unique style. I don’t think one should wear vintage head to toe, but rather mix items that enhance one another. I provide workshops at the shop on how to mix and match, to show people how to incorporate items into their wardrobe. We help people find something new, something different. The store is merchandised as a treasure hunt, with various items mixed together to inspire you.

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Q. What’s your advice to someone who has never worn vintage? How can they incorporate it into their current wardrobe?

A. First, wear something you are comfortable in, that identifies with your style and colors you like. Its very important to mix and accessorize a vintage piece something modern so you don’t look like you stepped out of another era.

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Q. Your shop is full of one of a kind pieces. How often are new items added to the shop?

A. We get new items daily. Our turn over is fast. We sell on Instagram and online, as well as in the shop so items move fast. We have clients that come in a few times a week and there is always something new.

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Q. You and I discussed the idea of curating one’s wardrobe. How would you recommend someone start the process of curating their wardrobe to reflect their style?

A. I would start with organizing your closet. Color coordinating helps you see what you have a lot of, what you gravitate towards, what accessories you have and what you don’t wear any longer.  Often times we forget we have some amazing pieces that are lost in our closet.  If you are looking to experiment and change up your wardrobe I suggest finding inspiration from images that you would like to try and save them. With this lookbook you can start to incorporate items into your existing wardrobe. Don’t copy the looks, just pull inspiration from them and make them your own.

Q. Your inventory is very thoughtful, with a balance of prints, colors, textures and styles. Is Runway Boutique for every woman?
A. Yes. We do have classic pieces for more conservative dressers and wild prints for the more adventurous. Our clientele is very diverse and has grown over the years. Runway Boutique L.A. is for those women who are open to trying something new with fashion. Those that are maybe afraid to step out of the box or afraid of rejection. My hope in having this shop is to encourage women trying something new and to show them how being open and taking risks in one part of your life can lead to changes in other parts of your life. It’s not just about fashion, it’s about empowerment.
You can visit Runway Boutique L.A. at 807 S La Brea Ave, Los Angeles, CA 90036 or shop on their website.  I also recommend following on Instagram to stay up to date on all their amazing events!
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Owner of Runway Boutique L.A., Fatima & myself at the ‘Shop My Closet” event last month!
If you check out Runway Boutique, I’d love to know what you think and if you have a favorite shop you think I should check out I’d love to hear about it in the comments!
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